Open Letter to Dunkin Donuts

Dear Dunkin' Donuts marketing staff,

Your new ad campaign has several problem that need to be addressed.

First and foremost, you should be aware that the word "Latte" is not English. Your ad campaign says "Dunkin Donuts Lattes - Order in English." Since Latte is not English, your campaign is immediately flawed. It is worth noting that you also serve cappuccinos, which is also not English.

Secondly, your entire campaign is based around the idea that your customers are complete idiots. While this may seem like a clever strategy, you should be aware that most people don't feel they are idiots. Now, ironically, I don't know anyone that drinks Dunkin' Donut coffee, and I tend not to associate myself with idiots, so your ad campaign may be working. Still, probably not your best business decision.

Third: "Fritalian" is not funny. I understand it is a combination of French and Italian, but it's not a word, and - again - Latte is Italian.

Fourth, the woman who continues to say the word "Large" when the Barista uses the word Dieci is coming off as a complete douche. You're going to want to make her appear like I should feel her pain, but she's a complete jerk. Though to be fair, you do feel your customers are idiots.

Finally, "Latte" is not English.

The next time you launch and ad campaign, please consult with me so I can forbid it. Clearly you have a poor advertising department. Next time it is a good idea to focus group your work before you launch it. Consider that a free tip.

Yours (not really),
~Librocrat

PS Latte is not English.